These days marketing is more competitive than ever, with potential buyers being bombarded from every
angle and at every turn. For small or medium sized businesses it can be
an uphill struggle to find the right marketing direction. Sadly, for many
people, limited time or budgets simply don’t allow for the
blanket marketing tactics of corporate giants that grace our TV’s or large
road side billboards; however, there are cost effect approaches that
can achieve excellent results without the corporate level budgets.
This all starts with branding.
Creating a look and style which will be recognised and associated with you time
and again. We can all think of market leaders such as M&S, Coca Cola and
Tesco’s. Several of the market leaders have a brand change which propelled
them back among the high street market leaders, demonstrating the powerful
effect that a successful marketing campaign can have. But for smaller
businesses this is only the beginning of the journey.
Creating a marketing plan is
the next challenge and each business is different. Different industries target
different demographics, so marketing in the right way to the right people is
crucial. For example, if you are a dog food supplier you wouldn’t
advertise in a cat lovers magazine. Targeted marketing is the key to success by
placing your marketing material in front of the right potential buyers.
There are a huge range of
marketing options available, such as:
Local magazine advertising
Poster or billboard advertising
Warm list based email campaigns
Facebook / Twitter advertising
The technique that
will work for you will depend on your business! We offer all customers a
free market evaluation of their individual business needs. Call or email Jonathan
Trotter and arrange an appointment to look at the way in which we could help.
For more information on any
of the above marketing strategies, or help with creating a personalised
marketing plan, call us and arrange a free consultation on 01394 283371